Mobile Application Privacy Policy

Mobile Application Privacy Policy - Last Updated on April 1, 2015

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SEGA OF AMERICA AND SEGA NETWORKS MOBILE PRIVACY POLICY

Sega of America, Inc. and Sega Networks Inc. (collectively, “Sega”, “we”) respect the privacy of our rights of its consumers and we are committed to protecting the personal information collected about you. To further this commitment, we have adopted this Mobile Application Privacy Policy (“Privacy Policy”) to help you make an informed decision about whether to use or continue using any of Sega’s mobile products or services (“App(s)”). This Privacy Policy will inform you about our policies and procedures regarding the collection, use and disclosure of your user information.

By using Sega Apps, you signify your assent to this Privacy Policy.

This Privacy Policy may be revised periodically and this will be reflected by the “effective date” above. Please revisit this page to stay aware of any changes. Your continued use of the Apps shall constitute your agreement to this Privacy Policy and any future revisions.

The Information Sega Collects

This Privacy Policy applies only to information submitted and collected by Sega. The third party online/mobile store from which you purchase and/or install the Apps may also collect and use personal and non-personal information about you. This Privacy Policy does not apply to information that may be collected by such third party application store, and Sega is therefore not responsible for the information collected by such third party.

User Provided Information

Although you may provide certain personally identifiable information (such as your phone number, password, etc.) when purchasing an App, this information is provided to the online/mobile application store in connection with your purchase and/or registration of the App. The online/mobile application store providers do not share your information with Sega. Sega will not receive or retain any of the personally identifiable information you share with such store providers in connection with your use of the App. We do not access or store information that you have saved on your mobile device such as contacts and appointments. Although, at times our Apps may interact with some features on your mobile device, such as your calendar and e-mail applications, all processing occurs on the mobile device itself, and no information is transferred to Sega.

Anonymous Information

This is information that does not directly or indirectly identify you as an individual user. Sega and other third parties may passively collect non-personal information from you when you access or use Apps. We may collect:

  • Location information, either provided by you or your mobile device interacting with one of our Apps;
  • Usage, viewing and technical data, including your device identifier or IP address; and
  • Any other information that may be passively collected by third parties (such as ad networks on free-to-play Apps).

The Way Sega Uses Information

We may use certain non-personally-identifiable information (such as anonymous user usage data, IP addresses, browser type, clickstream data, cookies, etc.) to improve the quality and design of the Apps and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends.

Third Party Advertisers

Certain Sega Apps are currently supported by third party ad servers or ad networks that serve advertisements within the Sega Apps. These third-party ad servers or ad networks use technology to send, directly to your mobile device, the advertisements and links that appear in the Sega Apps. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

Because Sega does not collect any personally identifiable information no personally identifiable information is shared by Sega with these third-party ad servers or ad networks.

Children’s Privacy

Protecting the privacy of young children is especially important to Sega. For that reason, Sega does not knowingly collect or maintain personally identifiable information or non-personally identifiable information from users under 13 years of age. If Sega learns that personally identifiable information of users under the age of 13 has been collected, Sega will deactivate the account and/or make the status submissions inaccessible.

When Sega Discloses Information

Because Sega does not collect or receive your personally identifiable information (such as name, phone number or email address), we are therefore unable to share your information with third party companies for their commercial or marketing use.

We may share non-personally-identifiable information (such as anonymous user usage data, mobile device, etc.) with interested third parties to assist them in understanding the usage patterns for certain content, advertisements, promotions and/or functionality on Sega Apps.

We may receive and release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws, or respond to a court order, subpoena, or search warrant.

In instances when Sega is provided with personally identifiable information and/or non-personally-identifiable information, we reserve the right to disclose such information that we believe, in good faith, is appropriate or necessary to enforce our Terms of Service (if applicable), take precautions against liability, to investigate and defend ourselves against any third party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Apps, and to protect the rights, property, or personal safety of Sega, our users or others.

Your Choices

Some Sega Apps are free-to-play and supported by advertisements. In these instances, you may not opt out of receiving such advertisements. For those Sega Apps that you pay a fee, there may be specific targeted advertising. Please contact Sega via email at privacy@segaamerica.com with any questions or comments about your personal information, your consent, your opt-in or opt-out choices, or this Privacy Policy, in general.

Your California Privacy Rights

Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.  We do not share user’s personal information with unaffiliated third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please write us:

Sega of America, Inc.
Customer Service Department
350 Rhode Island Street
Suite 400
San Francisco, CA 94103
privacy@segaamerica.com

Sega’s Commitment to Data Security

Sega uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of our systems. These measures are also designed to protect any user information Sega may obtain, collect and/or retain as described in this Privacy Policy from unauthorized access, disclosure, use and modification. However, please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

Changes and Updates to this Privacy Policy

This Privacy Policy may be revised periodically and this will be reflected by the “effective date” above. Please revisit this page to stay aware of any changes. Your continued use of the Apps shall constitute your agreement to this Privacy Policy and any future revisions.

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