Mobile Application Privacy Policy

SEGA Mobile Application Privacy Policy - Last Updated on July 17, 2017


Interest Based Ad Disclosure 

Precise Location Data Disclosure


Sega of America, Inc. and Sega Networks Inc. and certain of their affiliate companies (collectively, “Sega” or “we”) respect the privacy rights of our consumers and we are committed to protecting the personal information collected about you. To further this commitment, we have adopted this Mobile Application Privacy Policy (“Mobile Privacy Policy” or “MPP”) to help you make an informed decision about whether to use or continue using any of Sega’s mobile products or services (“App(s)”). This Mobile Privacy Policy will inform you about Sega’s policies and procedures regarding the collection, use and disclosure of your user information.

By using Sega Apps, you signify your assent to this Mobile Privacy Policy.

This Mobile Privacy Policy and the certification seal shown in this MPP confirm that Sega is a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To protect your privacy, we have voluntarily undertaken this privacy initiative and have had all of Sega’s Apps where this MPP is posted, reviewed and certified by ESRB Privacy Certified to meet established online data collection, use and disclosure practices. As a licensee of this privacy program, we are subject to frequent audits of our Apps and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified. In addition, for U.S. users of our Apps, we adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for the Mobile Environment.

This MPP may be revised periodically and this will be reflected by the “Last Updated” date above. Please revisit this page to stay aware of any changes. If we make material changes to this MPP, we will provide you with additional notice of such changes by updating the description of the App in the applicable App store or by providing in-App alerts. Your continued use of the Apps shall constitute your agreement to this MPP and any future revisions.


Table of Contents


1. The Information Sega Collects
2. The Way Sega Uses Information
3. IBA Disclosure -Third Party Advertisers
4. When Sega Discloses Information
5. Precise Location Data
6. Your Choices
7. Sega’s Commitment to Data Security
8. Questions or Comments about this Privacy Policy



1. The Information Sega Collects


This MPP applies only to information submitted and collected by Sega via its Apps. The third party online/mobile store from which you purchase and/or install the Apps may also collect and use personal and non-personal information about you. This MPP does not apply to information that may be collected by such third party application store, and Sega is therefore not responsible for the information collected by such third party.

User-Provided Personal Information

Although you may provide certain personally identifiable information (such as your phone number, e-mail address, credit card or other payment information, etc.) when purchasing an App, this information is provided to the online/mobile application store in connection with your purchase and/or registration of the App. The online/mobile application store providers do not share your information with Sega. Sega will not receive or retain any of the personally identifiable information you share with such store providers in connection with your use of the App. The information that we collect through your download and use of the Apps is limited to the public profile information within your social media profile on Google+, Facebook, and/or Twitter, if you choose to register your App account via such social media providers. This information may include your first and/or last name, profile picture, and e-mail address.

For the support of internal operations, Sega collects your device identifier (“device ID”) and IP address. We do not access or store information that you have saved on your mobile device such as contacts and appointments. In addition, if permitted by your mobile device settings, the App may provide, to Third Party Advertisers, (i) your device ID (as further described in Section 3  and (ii) your precise location data (as further described in Section 5 ).

Children’s Information

Protecting the privacy of young children is especially important to Sega. For that reason, Sega does not knowingly collect or maintain personally identifiable information or non-personally identifiable information from users under 13 years of age, other than as permitted by law in support of the internal operations. If Sega learns that personally identifiable information of users under the age of 13 has been collected, other than for support of the internal operations, Sega will take reasonable steps to remove such information. If you believe that we may have unintentionally collected personal information about your child under 13 years of age, you may contact us at:

Sega Networks Inc.
Customer Service Department
612 Howard Street
Suite 200
San Francisco, CA 94105

Anonymous Information

This is information that does not directly or indirectly identify you as an individual user. Sega and other third parties may passively collect non-personal information from you when you access or use Apps. We may collect:

  • Imprecise location information, either provided by you or your mobile device interacting with one of our App(s). In addition, certain Location data may consist of personally identifiable information: See Section 5 “Precise Location Data” for additional information);
  • Usage, viewing and technical data; and
  • Any other information (such as device type) that may be passively collected by third parties (such as ad networks on free-to-play Apps).


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2. The Way Sega Uses Information


We may use certain information (such as user usage data, IP addresses, device ID, browser type, clickstream data, cookies, etc.) to improve the quality and design of the Apps and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends.


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3. IBA Disclosure - Third Party Advertisers


Certain Sega Apps are currently supported by third party ad servers or ad networks that serve advertisements (“Third Party Advertisers”), including behavioral or interest based advertising (“Interest Based Advertising”), within the Sega Apps. These Third Party Advertisers use technology to send, directly to your mobile device, the advertisements and links that appear in the Sega Apps. They may automatically receive your device ID, IP address or geo-location data when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see. Please see this list of our Third Party Advertisers for certain Sega Apps, and their respective policy policies for information regarding their privacy practices.

Opt-Out for Interest Based Advertising

Your mobile device may allow you to opt out of certain Interest Based Advertising.

iOS – On your iOS device (iPhone or iPad), open “Settings > Privacy > Advertising” and turn on “Limit Ad Tracking” to opt-out of interest based ads. Please see additional information from Apple here:

Android – Open the Settings app on your Android phone, tap Ads and enable “Opt out of interest based ads”.

Please note that if you opt of certain Interest Based Advertising, you may continue to receive contextual ads based on other non-personal information, such as ads related to the content of the App you are using.


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4. When Sega Discloses Information


We may share non-personally-identifiable information (such as anonymous user usage data, mobile device type, etc.) with interested third parties to assist them in understanding the usage patterns for certain content, advertisements, promotions and/or functionality on Sega Apps. In addition, certain Third Party Advertisers may collect limited personally identifiable information, such as device ID, IP address or geo-location data, as further described in Sections 3 and 5.

We may release personally identifiable information and/or non-personally-identifiable information (1) to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries; and (2) to third parties (i) in the event that Sega sells or buys any business or assets, in which case, Sega may disclose your personal data to the prospective seller or buyer of such business or assets; or (ii) if Sega or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.  Additionally, Sega may receive and release personally identifiable information and/or non-personally-identifiable information if required to do so by any legal or regulatory obligation or request, or in the good-faith belief that such action is necessary to comply with any applicable laws.

In instances when Sega is provided with personally identifiable information and/or non-personally-identifiable information, we reserve the right to disclose such information that we believe, in good faith, is appropriate or necessary to enforce our Terms of Service (if applicable), take precautions against liability, to investigate and defend ourselves against any third party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our Apps, and to protect the rights, property, or personal safety of Sega, our users or others.


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5. Precise Location Data


Certain Third Party Advertisers in Sega Apps may collect precise location data, or street-level location information, about you. Your mobile device may allow you to opt out of the collection of Precise Location Data by the Third Party Advertiser in the Sega App, as further described below.

iOS – In order to disable the collection of Precise Location Data on iOS, you may turn Location Services off for the applicable Sega App via the menu “Settings > Privacy > Location Services”. Then select the applicable Sega App and set the “Share My Location” status to “Never”. Please see additional information from Apple here:

Android (6.0 / Marshmallow and higher) - In order to disable the collection of Precise Location Data on Android, you may turn Location off for the applicable Sega App via the menu “Settings > Apps > [applicable Sega App] > Permissions > Location”.  Then turn off the “Location” button.


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6. Your Choices


Some Sega Apps are free-to-play and supported by advertisements. In these instances, you may not opt out of receiving such advertisements. For those Sega Apps that you pay a fee, there may be specific targeted advertising. If you do not wish to be served advertisements, please do not use our Apps. Please contact Sega via email at with any questions or comments about your personal information, your consent, your opt-in or opt-out choices, or this MPP, in general.

Your California Privacy Rights

Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share user’s personal information with unaffiliated third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please write us:

SEGA Networks Inc.
Customer Service Department
612 Howard Street
Suite 200
San Francisco, CA 94105


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7. Sega’s Commitment to Data Security


Sega uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of our systems. These safeguards include, among other things, limiting access to such data to those employees performing a legitimate business function, use of encryption and passwords, and the storage of data on secure servers or computers. These measures are also designed to protect any user information Sega may obtain, collect and/or retain as described in this MPP from unauthorized access, disclosure, use and modification. However, please be aware that, despite our best efforts, no security measures are perfect or impenetrable.


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8. Questions or Comments about this Mobile Privacy Policy


If you have questions or wish to send us comments about this Mobile Privacy Policy, please contact us at:

Sega Networks Inc.
Customer Service Department
612 Howard Street
Suite 200
San Francisco, CA 94105

As aforementioned, Sega is a licensee of the ESRB’s Privacy Certified Program. If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at, or:





Attn: Privacy Certified Program
420 Lexington Avenue, Suite 2024
New York, NY 10170


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Appendix 1 - Third Party Advertising for certain SEGA Apps 



Last updated – January 23, 2018


·       Altered Beast (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Altered Beast (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Phantasy Star II (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Phantasy Star II (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Comix Zone (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Comix Zone (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Crazy Taxi City Rush (Google Play) - AdMob (Google)Applifier (Unity)ApplovinChartboostMoPub (Twitter)NativeXPlayhavenTapjoyVungleTapdaq, Appsflyer

·       Crazy Taxi City Rush (iOS) - AdMob (Google)Applifier (Unity)ApplovinChartboostMoPub (Twitter)NativeXPlayhavenTapjoyVungleTapdaq, Appsflyer

·       Crazy Taxi Classic (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, MoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Crazy Taxi Classic (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, MoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Crazy Taxi Gazillionaire (iOS) - AdColonyAdMob (Google)Applifier (Unity)ApplovinAppsflyer, Facebook, FirebaseTapdaqTapjoyVungle

·       Crazy Taxi Gazillionaire (Google Play) - AdColonyAdMob (Google)Applifier (Unity)ApplovinAppsflyer, Facebook, FirebaseTapdaqTapjoyVungle

·       Kid Chameleon (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Kid Chameleon (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Sonic All Stars Racing Transformed (Google Play) - Applifier (Unity)ChartboostMoPub (Twitter)NativeXPlayhavenTapjoyVungle

·       Sonic All Stars Racing Transformed (iOS) - Applifier (Unity)ChartboostMoPub (Twitter)NativeXPlayhavenTapjoyVungle

·       Sonic Dash (Google Play) - AdColonyAdMob (Google)Applifier (Unity)Applovin,  Facebook, Supersonic/IronsourceTapdaqTapjoyVungleInneractiveOath (Millennial)AppNext, Appsflyer, Fuel Powered

·       Sonic Dash (iOS) - AdColonyAdMob (Google)Applifier (Unity)Applovin, Facebook, InmobiSupersonic/IronsourceTapdaqTapjoyVungleInneractiveOath (Millennial)AppNext, AppsflyerFuel Powered

·       Sonic Dash 2: Sonic Boom (Google Play) - AdColonyApplifier (Unity)ApplovinSupersonic/IronsourceTapjoyVungleAdMob (Google)InneractiveOath (Millennial)AppNext, Appsflyer

·       Sonic Dash 2: Sonic Boom (iOS) - AdColonyApplifier (Unity)ApplovinSupersonic/IronsourceTapjoyVungleApplovinInneractiveOath (Millennial), Appsflyer

·       Sonic Jump Fever (Google Play) - AdColonyAdMob (Google)Applifier (Unity)ApplovinChartboostFyberMediabrixMoPub (Twitter)Vungle

·       Sonic Jump Fever (iOS) - AdColonyAdMob (Google)Applifier (Unity)ApplovinChartboostFyberMediabrixMoPub (Twitter)Vungle

·       Sonic the Hedgehog (iOS) - AdColonyAdMob (Google)Applifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       Sonic the Hedgehog (Google Play) - AdColonyAdMob (Google)Applifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       Sonic the Hedgehog 2 (iOS) - AdColonyAdMob (Google)Applifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       Sonic the Hedgehog 2 (Google Play) - AdColonyAdMob (Google)Applifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       Streets of Rage (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Streets of Rage (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       The Revenge of Shinobi (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       The Revenge of Shinobi (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Virtua Tennis Challenge (iOS) - AdColonyAdMob (Google)AerServApplifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       Virtua Tennis Challenge (Google Play) - AdColonyAdMob (Google)AerServApplifier (Unity)Appsflyer, Facebook, FirebaseFyberMoPub (Twitter)TapdaqTapjoyVungleApplovinInneractiveOath (Millennial)AppNext

·       WWE Tap Mania (iOS) - AdColonyApplifier (Unity)Supersonic/IronsourceTapjoyVungle

·       WWE Tap Mania (Google Play) - AdColonyApplifier (Unity)Supersonic/IronsourceTapjoyVungle

·       ESWAT: City Under Siege (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       ESWAT: City Under Siege (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Decap Attack (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Decap Attack (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Beyond Oasis: The Story of Thor (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Beyond Oasis: The Story of Thor (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Golden Axe (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Golden Axe (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Ristar (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Ristar (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Space Harrier II (iOS) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Space Harrier II (Google Play) - AdColonyAdMob (Google)Applifier (Unity), Facebook, FyberMoPub (Twitter)TapdaqTapjoyVungleApplovinFirebaseAppsflyer

·       Sonic Forces: Speed Battle (iOS) - AdColonyAdMob (Google)Applifier (Unity)ApplovinMoPub (Twitter)Supersonic/IronsourceTapjoyVungle

·       Sonic Forces: Speed Battle (Google Play) - AdColonyAdMob (Google)Applifier (Unity)ApplovinMoPub (Twitter)Supersonic/IronsourceTapjoyVungle

·       Sonic Forces: Speed Battle (Amazon) - AdColonyApplifier (Unity)MoPub (Twitter)



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